Build Your Investor Website
As a real estate investor it can sometimes be tough to find motivated sellers. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. Truth be told, there simply is not. How do you find them though?
One of the best ways I’ve found to locate motivated sellers is on the internet. As you are surely aware, there are a plethora of services that provide non-exclusive lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. In a nutshell, a website that you control that feeds you motivated sellers.
How should you execute this solution? A timeless web design is where it all starts. It must go far in showing you as a serious business with sufficient capital and knowledge to solve the problems of motivated sellers. Demonstration that you’ve resolved the challenges of other sellers is key. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. Be sure it has a way for visitors to get their vital property and contact info to you.
Start by either paying a professional to create a quallity website or build one yourself. Optionally, you could customize a template that you purchase. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. You must have capital to hire someone. Put a value on your time and decide whether it’s worth it. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Convincing testimonials should also be included. Take your offline credibility kit and fashion it for your website. Actual photo-copied letters are excellent if you have them. Additionally, streaming audio of customer testimonials works great. Happy customers have proven, time and time again, to be the most persuasive part of sales.
Your visitors will complete your online forms if you use compelling copy. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He may be unequaled in the field of writing copy. Buy his book, The Ultimate Sales Letter, and rad it thoroughly. Refer to Dan Kennedy’s book, The Ultimate Sales Letter, to write a quality call to action on each page.
The finishing step is to liberally sprinkle lead generators throughout the site. These are forms online that your visitors fill out. The forms capture vital contact information as well as details about their property. You’ll want to store the data so some additional database work will need to be completed to tie the form fields to the database.
Now that your site is live the last step is getting motivated sellers to see it. Ads on Yahoo, Google and MSN can be an effective way to do this. This can be done with searching engine optimization and PPC. You may find you’ll need to change up your copy a bit after you start getting visitors. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Increasing your conversions can be accomplished by using squeeze and landing pages.
You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.
This entry was posted on Monday, March 8th, 2010 at 4:58 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.